David Francis

Head of Sales APAC

Zappar & Virtual Method

Augmented Reality and Virtual Interfaces are David's area of specialisation, finding their best utility, application and monetisation in the real world, without breaking User Experience. David deploys large AR and VR campaigns in Live environments, working with premium global brands. His skills cover AR, VR, Geo-Fencing, BLE proximity, Acoustic Fingerprinting, Haptics, 3D/4D Printing and sensor-based biometrics, frontier technologies.

Zappar is a clever little app that can see and recognise images and objects in the world around us. Once it sees things it knows, it uses Augmented Reality to make them come to life. AR is just a fancypants way of saying that the app adds things to the camera view that aren’t actually there.

With Zappar you can turn almost anything into a TV channel, a video game or even one of those social networking sites. Zappar adds a new visual dimension to the world for you to explore.

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