Joanna Popper (USA)

Joanna Popper (USA)

Global Head VR for LBE, HP

exSingularity University and NBCUniversal

Joanna Popper is a Hollywood and Silicon Valley media executive with experience including VR/AR/MR/XR, Location Based Entertainment, TV, Film, Digital, Social, OTT and Tech. She recently became HP’s Global Lead for Virtual Reality for Location Based Entertainment (LBE), the current hot ticket in world leading VR experiences. Companies like Sandbox (invest $68USD million) and The Void (James Murdoch invest $20USD million) are leading the next wave of VR technology and Joanna is one of the world's top experts on VR LBE experiences.

Prior she was the EVP of Media and Marketing at Singularity University, a Google-sponsored NASA-based company that trains leaders on emerging technology, and VP Marketing at NBCUniversal.

Joanna is an award-winning strategic creative media, content and brand builder with track record of launching successful global multiplatform projects, partnerships and programs to drive audience growth, revenue, interest and impact. With a forward-looking approach using insights, creative storytelling and innovation to connect with audiences, foster experiences and drive behavior with the latest emerging technology.

Joanna developed a TV show partnership with NBC and Singularity University for “The Awesome Show,” a new broadcast TV series on tech and innovation produced by Mark Burnett with host Chris Hardwick. She is advising many immersive computing and digital media companies focused on VR gaming, holograms, haptic touch and video engagement as well as developing VR/AR content in the education and healthcare industries.

Joanna is an international speaker on VR and immersive technology, entertainment, future of media, marketing, innovation, retail, sports, journalism and diversity at events like SXSW, CES, AWE, LA Game Conference, VR/AR Global Summit. Joanna is on the “Coalition for the Women in XR Fund” and was selected as one of “50 Women Can Change the World in Media and Entertainment” by Take the Lead Women.

Joanna will be presenting on the topic:

“Around the World in Virtual Reality”

In search for driving revenue, efficiency, innovation and customer satisfaction, companies have turned to gamification, interactivity and immersion for training, marketing, visualisation, product development and sales, entertainment and more in the emerging Virtual Reality market. Joanna highlights global case studies of what’s working and what’s not in Virtual Reality, and the technology that drives these compelling new experiences. Including some of the latest in haptics (where you "feel" the experiences physically) and the latest HP VR laptop backpacks (see the video below).

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