Speakers Singapore Sept 2017

Olof Schybergson

Olof Schybergson

Co-Founder and CEO, FJORD – Design and Innovation

Accenture Interactive (New York)

Olof works with leaders of large firms to shape their vision and direction, helping them solve big, challenging problems elegantly and simply. He has worked with many of the world’s leading brands, including the BBC, Telefónica, Citibank, PayPal, and Adidas.

A designer by training, Olof has worked in digital for more than 20 years. To this day, he holds the same beliefs that drove him to found Fjord in 2001: digital will continue to change the world, and design will re-imagine experiences and services that are central in people’s lives.

Fjord Trends 2017

  • EPHEMERAL STORIES: Where next, now that everyone's a storyteller? It is time for brands to give their audience the space to shape their own story.

  • SHINY API PEOPLE: Rewiring for innovation. Breaking down silos to create fertile ground for organization-wide innovation.

  • BLURRED REALITY: As Mixed Reality moves towards the mainstream, let's turn away from single reality experiences to focus on harnessing and combining all types of reality.

  • WORLD ON WHEELS: The focus is now on the car as a connected mobile environment in which things happen via multiple devices.

  • HOMES WITHOUT BOUNDARIES: From the smart home to the helpful home, with services built around and for humans rather than technology and objects.

  • HOURGLASS BRANDS: Don't get stuck in the middle! With a polarized brand landscape, brands sitting in the squeezed middle will need to optimize their strategies in order to survive.

  • ME, MYSELF AND A.I.: Humanizing chatbots, emotional intelligence (EQ) becomes a critical A.I. differentiator.

  • UNINTENDED CONSEQUENCES: Organizations should start to think about social experiences to guard against unintended consequences of their activities.

By now, both Olof’s accent and identity are confused. As a rare Swedish-speaking Finn that has spent most of his adult life living in London and New York, he has also spent significant time working with clients across five continents and in numerous languages. Currently, he calls New York home.

 

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