Speakers Singapore Sept 2017

Ben Moir

Ben Moir

Director, Snepo FabLab & WearableX

Sydney & New York

Wearable Experiments, which is based in New York, also teamed up with CHE Proximity to create Foxtel's alert shirt which lets Fox Football AFL viewers feel what the players are feeling in real-time.

"You can tap into the emotions of the players and the shirt lets you know their heartbeat, if they were exhausted or if they're frustrated. You get a heightened sense of what's happening," Mr Moir said.

The shirt converts data on the player's physical condition into sensations.

"We've also created the navigate jacket which lets you punch directions into your phone and then the jacket tells you where to head," Mr Moir said.

"The jacket is more of a concept, we didn't launch it in stores, but it's something to educate people about how wearables need to be fashionable. People don't want to look like a computer."

The business, which is self-funded, is also expanding into fitness, creating yoga wearables.

A global opportunity is opening for wearable technology in every sector. Although figures vary between analysts, for instance, IDTechEx estimates $US50 billion ($53 billion) has been recently invested or will soon be invested in wearable technologies. And it says that five of the top technology companies – Google, Microsoft, Cisco, Apple and Oracle – have a combined war chest of $US245 billion that could be spent on wearables. On some estimates, 50 million wearable devices will be sold this year, quadrupling in annual shipments within three years. Last October, analyst Juniper estimated the sector would be worth $US19 billion on 130 million shipments by 2018 from $US1.4 billion last year.

Ben Moir is the founding member of Snepo Research where for the last 10 years he has used his diverse knowledge to design systems incorporating new hardware technology and software. In 2013 Ben setup Wearable Experiments (We:eX) and heads up the technical development and integration of electronics into garments and accessories.

Formally trained as an Electrical Engineer, he brings to Snepo a commercial grounding but also likes to roll up his sleeves, taking a hands on approach to design and product development. He leads a team of developers, guiding the architecture and philosophy of the bespoke solutions developed at Snepo. One of Snepo’s key points of difference which Ben Moir built into the DNA of the company is its commitment to research. All Snepo staff members are entitled to spend time researching new projects and technology and approaches.

Through this practice Snepo stays at the forefront of emerging technology and user behaviour. This research also results in a suite of knowledge and tools which Snepo makes available to its clients and which can be leveraged for future projects.

Ben has become internationally recognised for his work on Fundawear, with the campaign receiving a Silver Lion at Cannes Lions International Festival of Creativity. Ben's latest product the 'Alert Shirt' is a fan jersey that uses wearable technology to enable fans to feel what the players feel live as it happens during the game. Not content working on just one product release for Q1 2014, the NAVIGATE jacket is the first incarnation of a product that gives consumers their eyes back and removes the screen from their hands.

Ben has recently been presenting at conferences globally including SXSW, mLab, Apps World UK, and Wearable Tech San Francisco. Wearable Experiments has recently been nominated for best startup at Fashion 2.0 NYC.

Ben Moir will deliver a keynote at Convergence 005 | SWITCH, at Marina Bay Sands, Singapore on 18 September. 

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